Branding & Packaging
lil’ gourmets
Summary:
Reimagine lil’gourmets as an approachable brand that reflects unique flavor combinations and exploration with food for babies.
My Role: Art Direction, Design, Illustration
Art Direction & Design:
Contributed to the entire creative process from initial branding concepts through execution.
Collaborated with ACD, Graphic Designer, & Copywriter on a complete brand identity system including full brand guidelines.
Designed email newsletters.
Created video graphics using branded styles of typography & illustration.
Visual Identity System Creation:
Blended visual identity design ideas from the team into a cohesive look & feel for print and digital branded materials.
Designed & illustrated custom brand illustrations and patterns.
Created full brand guidelines with direction from the ACD.
Packaging Design:
Designed a series of 6 packaging designs for different flavors.
Organized print-ready files for packaging production.
Photography & Content Creation:
Collaborated on-set with the ACD, Producer/Photographer to capture branded photography for evergreen use, as well as content creation for social media.
Experience working with talent on-set. (Moms & babies)
Contributed to pre- and post-production processes and planning.
Edited photography.
Captured quick-turn social media videography via iPhone.
Brand: lil’gourmets
Agency: SRW
Acct. Supervisor: Alexa Perez
Assoc. Creative Director: Morgan Behrens
Sr. Art Director: Whitney Oberg
Copywriter: Sarah Price
Graphic Designer: Leah Abrahams
Illustrator: Whitney Oberg
Producer & Photographer: Asha Lodhia
Packaging Photography: via lil’gourmets
Please message if I’m missing credits and I will update :)