Branding & Packaging

lil’ gourmets


Summary:

Reimagine lil’gourmets as an approachable brand that reflects unique flavor combinations and exploration with food for babies.

My Role: Art Direction, Design, Illustration

  • Art Direction & Design:

    • Contributed to the entire creative process from initial branding concepts through execution.

    • Collaborated with ACD, Graphic Designer, & Copywriter on a complete brand identity system including full brand guidelines.

    • Designed email newsletters.

    • Created video graphics using branded styles of typography & illustration.

  • Visual Identity System Creation:

    • Blended visual identity design ideas from the team into a cohesive look & feel for print and digital branded materials.

    • Designed & illustrated custom brand illustrations and patterns.

    • Created full brand guidelines with direction from the ACD.

  • Packaging Design:

    • Designed a series of 6 packaging designs for different flavors.

    • Organized print-ready files for packaging production.

  • Photography & Content Creation:

    • Collaborated on-set with the ACD, Producer/Photographer to capture branded photography for evergreen use, as well as content creation for social media.

      • Experience working with talent on-set. (Moms & babies)

      • Contributed to pre- and post-production processes and planning.

      • Edited photography.

    • Captured quick-turn social media videography via iPhone.

Brand: lil’gourmets

Agency: SRW

Acct. Supervisor: Alexa Perez

Assoc. Creative Director: Morgan Behrens

Sr. Art Director: Whitney Oberg

Copywriter: Sarah Price

Graphic Designer: Leah Abrahams

Illustrator: Whitney Oberg

Producer & Photographer: Asha Lodhia

Packaging Photography: via lil’gourmets

Please message if I’m missing credits and I will update :) 


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