Brand Building

Miyoko’s Creamery


ART DIRECTION & DESIGN

‘Dabble in Dairy-Free’ Campaign Photoshoot

‘DABBLE IN DAIRY-FREE’ CAMPAIGN

Video Endcards


ART DIRECTION & DESIGN

Email Newsletters


ART DIRECTION & DESIGN

Ingredient Series: Web & Social


Brand: Miyoko’s Creamery

Agency: SRW

Acct. Supervisor: Kelly Moroney

Strategy Director: Nicole Teeters

Group Creative Director: Kelly Winkel

Creative Director & Copywriter: Joe Ramski

Sr. Art Director & Designer: Whitney Oberg

Designer & Photo Editor: Dave Markes

Producer & Photographer: Nicholas Graham

Food Stylist: Kathryn Conrad / Mollie Hayward

Asst. Food Stylist: Hawley Shoffner

Prop Stylist: Janelle Gonyea / Chesney Gregorie

Photo Retoucher: Ally Tart

Video Editor: Andy Musch

Hand Models: Jessica Gillespie / Ishii King / Sedrick Halbert

Packaging Photography: via Miyoko’s

Please message if I’m missing credits and I will update :)  

Summary:

Deliver creative solutions for the 'Dabble in Dairy-Free' campaign and evolve brand identity and messaging.

My Role: Art Direction, Design

  • Art Direction & Design:

    • Contributed to the creative process from brainstorms through execution.

    • Collaborated closely with the creative team and across departments.

    • Created visual identity system for the campaign that connected to the brand guidelines while visually representing the theme of the campaign, under direction of Creative Directors and team.

    • Designed email newsletters, Meta ads, static promo content, and simple video graphics.

    • Created graphic design (static & gif) content for web, email, and social media.

    • Provided art direction for website updates.

  • Photography & Content Creation:

    • Collaborated on-set with the creative and production teams to capture branded photography for evergreen use, as well as content creation for social media and ads.

      • Contributed to pre- and post-production processes and planning.

    • Provided art direction to prop stylist.


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