Brand Building
Miyoko’s Creamery
ART DIRECTION & DESIGN
‘Dabble in Dairy-Free’ Campaign Photoshoot
‘DABBLE IN DAIRY-FREE’ CAMPAIGN
Video Endcards
ART DIRECTION & DESIGN
Email Newsletters
ART DIRECTION & DESIGN
Ingredient Series: Web & Social
Brand: Miyoko’s Creamery
Agency: SRW
Acct. Supervisor: Kelly Moroney
Strategy Director: Nicole Teeters
Group Creative Director: Kelly Winkel
Creative Director & Copywriter: Joe Ramski
Sr. Art Director & Designer: Whitney Oberg
Designer & Photo Editor: Dave Markes
Producer & Photographer: Nicholas Graham
Food Stylist: Kathryn Conrad / Mollie Hayward
Asst. Food Stylist: Hawley Shoffner
Prop Stylist: Janelle Gonyea / Chesney Gregorie
Photo Retoucher: Ally Tart
Video Editor: Andy Musch
Hand Models: Jessica Gillespie / Ishii King / Sedrick Halbert
Packaging Photography: via Miyoko’s
Please message if I’m missing credits and I will update :)
Summary:
Deliver creative solutions for the 'Dabble in Dairy-Free' campaign and evolve brand identity and messaging.
My Role: Art Direction, Design
Art Direction & Design:
Contributed to the creative process from brainstorms through execution.
Collaborated closely with the creative team and across departments.
Created visual identity system for the campaign that connected to the brand guidelines while visually representing the theme of the campaign, under direction of Creative Directors and team.
Designed email newsletters, Meta ads, static promo content, and simple video graphics.
Created graphic design (static & gif) content for web, email, and social media.
Provided art direction for website updates.
Photography & Content Creation:
Collaborated on-set with the creative and production teams to capture branded photography for evergreen use, as well as content creation for social media and ads.
Contributed to pre- and post-production processes and planning.
Provided art direction to prop stylist.