Summary:

Build on existing packaging and logo design to develop a unique brand personality and visual identity system to use across platforms and for brand awareness strategies.

My Role: Art Direction, Design

• Art Direction & Design:

  • Contributed to the creative process from brainstorms through execution.

  • Collaborated closely with creative team and across departments.

  • Created full brand guidelines under the direction of the Creative Directors and collaboration with the creative team.

  • Designed custom brand illustrations and patterns.

  • Designed Amazon A+ Store and content for product pages.

  • Designed an influencer box, print materials, and curated custom products.

  • Designed an email newsletter, display ads, and video graphics.

  • Created graphic design content for web, email, and social media.

  • Designed and organized print-ready files for in-store signage with coupons.

• Photography & Content Creation:

  • Collaborated on-set with the CD, Producer/Photographer to capture branded photography for evergreen use, as well as content creation for social media and ads.

    • Contributed to pre- and post-production processes and planning.

    • Experience with talent on-set. (Children & parents)

    • Edited photography.