Brand Building
The Greater Goods
SNACKING CO.
Brand: The Greater Goods Snacking Co.
Agency: SRW
Creative Director: Caitlyn Wilp
Sr. Art Director: Whitney Oberg
Sr. Copywriter: Sarah Gentil
Graphic Designer: Leah Abrahams
Producer & Photographer: Asha Lodhia
Strategist: Mason Howard
Acct. Supervisors: Kelly Moroney / Kalli Wolf
Please message if I’m missing credits and I will update :)
Summary:
Build on brand guidelines to develop a unique brand personality and visual identity to use across platforms.
My Role: Art Direction, Design
Art Direction & Design:
Contributed to the creative process from brainstorms through execution.
Collaborated closely with CD & Copywriter.
Designed website.
Designed email newsletters, display ads, and video graphics.
Created graphic design (static & gif) content for web, email, and social media.
Photography & Content Creation:
Collaborated on-set with the CD, Producer/Photographer to capture branded photography for evergreen use, as well as content creation for social media and ads.
Contributed to pre- and post-production processes and planning.
Edited photography.
Captured quick-turn social media videography via iPhone.