Brand Building

The Greater Goods

SNACKING CO.


Brand: The Greater Goods Snacking Co.

Agency: SRW

Creative Director: Caitlyn Wilp

Sr. Art Director: Whitney Oberg

Sr. Copywriter: Sarah Gentil

Graphic Designer: Leah Abrahams

Producer & Photographer: Asha Lodhia

Strategist: Mason Howard

Acct. Supervisors: Kelly Moroney / Kalli Wolf

Please message if I’m missing credits and I will update :) 

Summary:

Build on brand guidelines to develop a unique brand personality and visual identity to use across platforms.

My Role: Art Direction, Design

  • Art Direction & Design:

    • Contributed to the creative process from brainstorms through execution.

    • Collaborated closely with CD & Copywriter.

    • Designed website.

    • Designed email newsletters, display ads, and video graphics.

    • Created graphic design (static & gif) content for web, email, and social media.

  • Photography & Content Creation:

    • Collaborated on-set with the CD, Producer/Photographer to capture branded photography for evergreen use, as well as content creation for social media and ads.

      • Contributed to pre- and post-production processes and planning.

      • Edited photography.

    • Captured quick-turn social media videography via iPhone.


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Branding & Packaging: lil'gourmets

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Packaging Design: West End Cuisine