Client: Expresco

Agency: SRW

Creative Director: Kelly Winkel

Sr. Art Director: Whitney Oberg

Copywriter: Sarah Gentil

Acct. Supervisor: Kelly Moroney

Please message if I’m missing credits and I will update :) 

Summary:

Redesign packaging and shipper cases for a Costco Wholesale brand called West End Cuisine.

My Role: Design

• Packaging Design:

  • Collaborated with CD & Copywriter on graphic design and on-pack messaging hierarchy.

  • Designed a series of 2 packaging designs with the ability to expand with new flavors.

  • Designed shipper cases for 2 flavors.

  • Organized print-ready files for packaging production.