Summary:

Create a toolkit with ads and content for Breakfast Month to highlight the brands top offerings under the campaign “Modern Convenience, Old School Connection.”

My Role: Art Direction, Design

• Art Direction & Design:

  • Contributed to the creative process from brainstorms through execution.

  • Collaborated closely with the creative team and across departments.

  • Visual identity system for the campaign that connected to the brand guidelines and visually represented the theme of the campaign

    • Art Direction: “Modern Retro” look and feel for styling on-set and graphic design.

  • Designed Meta ads, static promo content, and simple video graphics.

  • Created graphic design (static & gif) content for web, email, and social media.

  • Designed campaign landing page.

• Photography & Content Creation:

  • Collaborated on-set with the creative and production teams to capture branded photography for evergreen use, as well as content creation for social media and ads.

    • Contributed to pre- and post-production processes and planning.

  • Provided art direction to prop stylist.