Summary:

Deliver creative solutions for the 'Gateway to Good' campaign and evolve brand identity and messaging to fit tagline: “Game-Changing Plant-Based Foods.”

My Role: Art Direction, Design

• Art Direction & Design:

  • Contributed to the creative process from brainstorms through execution.

  • Collaborated closely with the creative team and across departments.

  • Designed email newsletters, Meta ads, static promo content, and simple video graphics.

  • Created graphic design (static & gif) content for web, email, and social media.

  • Designed website and campaign landing page. Provided art direction for website updates.

• Photography & Content Creation:

  • Collaborated on-set with the creative and production teams to capture branded photography for evergreen use, as well as content creation for social media and ads.

    • Contributed to pre- and post-production processes and planning.

  • Provided art direction to prop stylist; Contributed hands-on styling