Summary:

Deliver solutions for the 'Relief That’s Real' campaign for oncology formula and IBS-D relief product lines, build brand identity and ‘IYKYK’ messaging that resonates with consumers in need.

My Role: Art Direction, Design, Photo & Video Editing

• Art Direction & Design:

  • Contributed to the creative process from brainstorms through execution.

  • Collaborated closely with the creative team and across departments.

  • Created visual identity system for the campaign that connected to the brand guidelines while visually representing the theme of the campaign, under direction of Creative Directors and team.

  • Designed YouTube video ads, email newsletters, Meta ads, and static promo content.

  • Created graphic design (static & gif) content for web, email, and social media.

• Photography & Content Creation:

  • Collaborated on-set with the creative and production teams to capture photography and videography.

    • Contributed to pre- and post-production processes and planning.

    • Models on-set.

  • Provided art direction to prop stylist.

  • Photo & video editing.